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UK. Blackjack Promotions has revealed details of a new travel retail training programme to educate brand ambassadors on how to offer service and advice to passengers with accessibility and disability challenges.

The travel retail staffing and experiential agency has announced the new programme to coincide with tomorrow’s Purple Tuesday (12 November). The special day is dedicated to changing the customer experience for disabled people, and has been extensively covered by The Moodie Davitt Report.

Blackjack Promotion’s latest travel retail training programme will help brand ambassadors to better serve disabled shoppers

Blackjack is running an accredited disability module in a half-day workshop to cover all types of disabilities including those that are both visible and hidden. The company said that the idea will be to set up ‘train the trainers’ in key airports to ensure that they can help share and spread the message within their own field teams.

Part of Purple Tuesday’s purpose is to raise awareness of the ‘purple pound’, the collective spending power of disabled people and their families which has been estimated by the World Bank to be worth £2.25 trillion (US$2.81 trillion) annually. Further research has also shown that only about 10% of organisations worldwide have a plan in place to access this market.

Blackjack Promotions Managing Director Jason Miles said: “Given the huge spending power of disabled customers, this kind of training is a must-have in the travel retail space. Giving retail staff the confidence to understand how they can recognise both visible and hidden disabilities and make small changes to their service and approach will make shopping in an airport environment more accessible and enjoyable for disabled people – and we, as an industry, should all strive to be better at this.”

Mike Adams OBE, Chief Executive of Purple, praised Blackjack’s initiative in devising the accessibility-focused programme

The company’s in-house accessibility expert Samantha Saunders added: “It is so refreshing and exciting that Blackjack is embracing this initiative and taking the lead in the travel retail sphere to give their ambassadors the knowledge and confidence to offer a wholly inclusive service experience in airports.”

Purple is the organisation behind the Purple Tuesday initiative. Its CEO Mike Adams OBE said: “I am delighted Blackjack Promotions is involved in Purple Tuesday. It underlines their public commitment to improve the customer experience for disabled people.

“Meeting the needs of disabled customers makes commercial sense for businesses and I am hopeful others will follow Blackjack’s lead. Together we can change the customer experience for disabled people for good.”

Note: For more information on Purple Tuesday, visit www.purpletuesday.org.uk or read our article here.

Blackjack Promotions staff were back at work welcoming shoppers into stores in airports across London and Dublin as travel retail outlets began to open again last week.

As World Duty Free Group reopened stores at Heathrow and Gatwick airports, Blackjack staff returned to the front line to greet shoppers in stores, including the specialist World of Whisky outlet in Heathrow Terminal 5.

Blackjack Promotions staff back at work at London Heathrow

The re-openings mark the culmination of hard work by staff, brands and retailers to ensure stores are safe and compliant with new regulations before the arrival of customers.

Blackjack Promotions Head of Travel Retail Leanne Nutter told DFNI: “It felt so good to be back in store for the World Duty Free openings! Our team are ready and raring to go – yes it’s quiet at times but passengers are keen to shop and with the stores looking so attractive, clean and safe, everyone has worked really hard to get to this moment.”

Blackjack Promotions staff are back greeting customers at Gatwick Airport

In Ireland, staff were also getting ready to return to work at Dublin Airport, where Blackjack’s #BeReady training videos and PPE resources have been deployed to ensure brand ambassadors and stores were ready to start business again.

“Seeing the team get back to work in Dublin with ARI was a great moment and one that felt a long time coming,” enthused Blackjack Promotions Head of International Fiona Rayner.

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Blackjack Promotions Staff back at work in Dublin Airport

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“It’s been wonderful to listen to stories from the shop floor and to see the team back doing what they do best – passengers can seem nervous in the new environment but the Aer Rianta team have done a wonderful job to get the stores ready. Onwards and upwards.”